Some nice animated type in this Starbucks ad. I also like the concept. Considering that I’ll be at my polling station at 6:00am tomorrow to cast my vote before work, I’ll need a tall cup of java. See you at the polls…
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Unsolicited notes, links and advice from an online development firm in Kansas City.
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The rough-hewed interiors of these not Starbucks Starbucks haven’t really mattered to the journalists and bloggers who have been writing about them. They talk only about the naming patterns in Starbucks’ most recent branding strategy.
To them, the names of the stores represent a brand crisis. Quite rightly, they point out, when a brand hides its own identity, it is in some ways admitting defeat, saying that its name – a central part of any brand – has lost value. When it comes to Starbucks, all of this is true, but the question is why? Why has the Starbucks brand lost so much value that it has to hide from customers and act like a small business? The answer to these questions rests with communities and consumers, what they care about and desire the most these days.
Over the last several years, a quiet but decided shift in buying patterns has taken place. Really, there is something of a velvet revolt or a quiet rejection of brands going on.