360angles

Photoshop Interface on an Ad in a Berlin Subway

Captured by flickr user epoxy_: massive stickers of the Adobe Photoshop user interface are being splashed across posters in Berlin’s subways. The original ad’s intended appeal is to associate these images of beautiful women with a product, in this case their respective music albums. This is almost always a false assumption when seen in the advertising world. (Yes they helped create the albums, but these images have little to do with the reality of the album or the artist.) The slapped on stickers remind the viewer that they should actually associate images like this with digital manipulation technology- not whatever widget they’re hawking.

This is a 5-step tutorial on branding your Twitter profile. It includes a Photoshop file for you to download and use as a template. (There’s more to this tutorial than just the template. So even if you don’t have Photoshop, read on for some Twitter-branding tips.)

Twitter is making a beeline for the mainstream. Marketers, friends and moms are finding more and more ways to connect using this social media service. You can scoop it, remix it or you can use it as a social news source and that’s probably just the beginning. Twitter is here to stay.

With more eyeballs flocking to the service, it’s high time we got rid of the default look and upgraded to something unique. Branding your profile will convey sincerity to potential followers. (Sincerity is just about the only currency that matters online, anymore.) It will be well worth our trouble. Let’s go… Read more