360angles

Embracing the spirit of experimentation, Classic Modernism is about adapting and discovering new ways of seeing your subject. It encourages fresh ideas regarding the function of design. The greatest thing about using Classic Modernism is the sense of confidence you feel after making your mark. It’s safe and simple in the best possible way. With this style, form follows function. The focus lies on the essentials, with concept leading design. Simultaneously, it can appear organic and calculated. Shapes and colors are strong, lines are clean and contrasts run high. Negative space is used intelligently, and often times, room is left for interpretation.

The late Paul Rand mastered this art to become a design legend. His mind was behind many world renowned identities, including the logos for IBM, UPS and ABC. If you love design, do yourself a solid and watch this short video (posted above.) It stars Paul Rand, sharing insight regarding concept and design. Visually, it is nothing short of fantastic. It invokes creativity and is absolutely worth your time.

Arm yourself with a smart concept using this style, and you’ll find yourself the proud designer of an infinite classic.

Here is your Graphic Design “history lesson” for the day…

Up until the early 90s, before digital design software exploded amongst creatives, artists used to cut up these prints in various shapes, layers. They then layered, glued and rubbed on type and logos to create mock-ups and compositions for various print pieces.

That was then, this is now, here’s a bit of history to collect. With the digital design software of today, these posters have become a thing of the past. Today, these out-of-print PANTONE by Letraset posters can now be purchased! Frame them to showcase not only the beauty of their pure colors but to preserve the graphic design history they carry from the old cut-and-paste days.

Find a color that speaks to you, and custom frame it in your creative space or take yourself back in time for a fun print workshop using any kind of art media you desire. Don’t forget to check the helpful grid guide on the back of each print!

We should totally get Pantone 166C for the office! That’s our signature Voltage Orange, for those of you who are wondering.