More YouTube drama-goodness today:

In August last summer, a fan of Electronic Arts‘ Tiger Woods PGA Tour ’08 posted a video showing a glitch in the game that allows Tiger Woods to literally walk on water and perform a golf shot. He referred to it as the Jesus glitch.

Well, someone at EA saw it (after 100,000+ views) and responded with the following vid a few days ago:

These kinds of marketing opportunities wouldn’t exist without mainstream sites based on user generated content, like YouTube. It’s nice to see a company mastering the medium and using it to communicate directly with their fans on a level otherwise not possible. This is as opposed to, say, freaking out and unleashing the attack dog lawyers, because you don’t understand your product, your audience and their culture.

Nicely played, EA. (Tiger, too.)