Case Study: Polycystic Kidney Disease Foundation Web Development
Creating a single online destination for advocates, donors, volunteers and knowledge seekers.
Challenge
Update the large website (1200+ pages) of a successful not for profit attempting to fulfill multiple missions online. Get each subset of users with varied interests where they need to go quickly and impart information to them effectively once they've arrived. (And do it all on a not for profit budget - every dollar saved is a dollar for the mission.)
Solution
First: analysis of web analytics and current site trends to develop a user-driven design language that fits with all the missions of the Foundation. Second: a stepped transformation of the site, testing individual design elements, keeping what worked and then ditching what didn't as we went.
Results
A modern web property that truly serves the needs of the Foundation's constituents and will be an ongoing source of engagement and revenue, as well as a solid foundation for all their marketing efforts, for years to come.
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