Case Study: Quickbooks Hosted Services SEM
Transitioning a hosted software product's existing SEM campaign from good to great.
Challenge
Take a tech giant's existing in-house search engine marketing program (Google Pay Per Click) for one of their cloud-based software offerings and turn it up a notch or ten.
Solution
A combination of comprehensive Keyword research, working closely with the in house sales department to track ROI and good old fashioned copywriting skills for the web. (Our Online Marketing Manager is also Google Adwords Qualified Professional)
Results
An online marketing campaign generating leads valued at triple digit ROI numbers peaking in the 300's. That's really all there is to say.
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