Voltage Creative

Web Development & Design | Online Marketing

Challenge

Re-position a "healthy-eating" brand as an innovative and solutions-driven non-profit organization dedicated to raising awareness and attacking the epidemic of Chronic Kidney Disease in the United States in the prevention phase where quality of life is the highest and dollars go the furthest.

Solution

Review current market research, conduct competitive and style research to establish positioning, and develop a design and strategic brief to guide the brand identity development.

Results

A rule-breaking brand identity that conveys movement, health, and innovation accompanied by support materials that are making an impact nationwide.