Online Marketing and Usability for Non-Profits
Dealing with multiple missions and a rich content site from a user-perspective.
Challenge
Take a huge non-profit organization's website with multiple missions and get the right audience to not only show up, but find what they're looking for once they've arrived. And do it all on a not for profit budget - every dollar saved is a dollar for the mission.
Solution
A comprehensive online marketing mix of on-site search engine optimization, off-site search engine marketing (both Google Adwords and organic link building) and a grassroots email and social media campaign promoting compelling on-site content.
Results
Double and triple digit gains in key quality and quantity metrics in critical areas of the site (nearly across the board). We found their market and then got them where they needed to go on the site using a combination of online marketing methods.