Market Research and Web Analytics
Usabiltiy Testing, Keyword Research and Search Optimization Consultancy for Rockhurst University
Challenge
Process a wealth of data collected in house from a prestigious university's robust web offerings, and turn it into something useful for their marketing department as well as something insightful for school leadership.
Solution
Further market research and an initial analysis of existing data, culminating in a comprehensive report on search marketing opportunities, usability challenges and where the competition stands. All jointly presented and reviewed to make sure concrete next steps are understood.
Results
An ongoing mutually beneficial relationship with the in-house marketing team at one of the richest educational traditions in the state.