Voltage Creative

Web Development & Design | Online Marketing

Visibility_14: The Future of SEO - a business view

I recently had the opportunity to attend the Visibility_14 conference hosted by Searchmetrics in Chicago and it featured a great lineup of speakers covering a range of search and content marketing topics. It is always great to attend shows and bump into industry leaders in our “backyard” here in the Midwest.

Over the course of this week, I’ll provide specific notes, insights, or key takeaways that I think are worthy of sharing from the conference.

This post features a presentation titled “The Future of SEO–a business view” from the CEO of Searchmetrics, Tom Schuster.

Relevance has been important for a long time, but it is really critical to understand what that means for your business and to make sure you become a “brand” for your niche in the search engines. Google continues to push relevance in the term of context and is much less focused on keywords. Be relevant, authentic, unique, and outstanding in your niche and ensure that users find you for the right reasons, stay, and buy.

Visibility_14 search marketing conference logoAn example includes Searchmetrics’ own shift from keywords to pages when targeting content and optimizing (content = URL).

Personal note–I 100% agree with this shift in thinking and SEO methodology and have been doing this for the past couple of years as I’ve found that it is much more rewarding and beneficial to target a topic rather than a keyword and to build around content rather than trying to shoehorn keywords into content that it may not fit the best into.  It is really refreshing to hear a company that has built SEO tools to say something like this as I have done a lot of manual work on my own to use tools and craft client strategies that reflect this adjustment in philosophy.

Want to hear more about this presentation, the Visibility_14 conference, or learn about my philosophy on topical search engine optimization versus keyword-based optimization?  Please reach out as I’d love to chat!

Stay tuned for the next post soon featuring Marcus Tober’s presentation on ranking factors.

Chicago photo by Bernt Rostad, modified by Voltage.

July Tech Circuit Episode

This month’s episode of Tech Circuit features a powerful line up of guests!  Find the show at 1pm CDT on Wednesday, July 30, online at KMBZ.com (click on the green listen button for the Business Channel), on 1660AM in the KC area, or on the TuneIn Radio app. Read more

Taking a break with some paper airplane throwing. #officefun #humpday instagram.com/p/qzhWpqw9lt/

Found a replacement for Corey while he’s at #visibility_14 in Chicago. #voltagedog #coneofshame instagram.com/p/qmlqNCw9ql/

Found a replacement for coreydmorris while he’s at #visibility_14 in Chicago. #voltagedog #coneofshame instagram.com/p/qmkctIQ9ob/

RT @GetSeenGreen: Content marketing schema tips from David Dunne @Velocidi #visibility_14 http://t.co/KOa85AUMgj

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Follow Voltage’s @coreydmorris for SEO and online marketing news, tips, and insight from #visibility_14 taking place now in Chicago.

A fun look back at NBA websites from 10 years ago. Things sure have changed (mostly): bit.ly/1moxnJf #webdesign #UX #webdev

A fun look back at NBA websites from 10 years ago. Things sure have changes (mostly): bit.ly/1moxnJf #webdesign #UX #webdev

   
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