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Ruh roh! Burger King's Facebook app/social media marketing bombshell, Whopper Sacrifice, was just as popular as we thought it would be. It managed to get Facebook users to ditch almost a quarter of a million of their friends in the course of one week. All for the sake of getting a free Whopper. Then Facebook pulled the plug.
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What!???? One of the big guns of advertising jumps into Facebook with what can only be called a resounding succes in mutual benefit social marketing and they pull the plug. Ridiculous. Full story at TechCrunch.
One Response
If people want to ditch their friends on Facebook for a Whopper let them!!! They obviously aren't that good of friend anyway if they get dumped for one. Plus there is a comedy factor included in this too. Why does facebook have to be a bunch of whiners? This might have been one of the most genious moves I've seen in a long time by a burger franchise.