Voltage Creative

Web Development & Design | Online Marketing

Why Every Local Business Owner Should Utilize Google My Business

Google My Business

Do you use Google+? It’s ok to admit if you don’t, but even if you don’t use it for personal purposes, it’s crucial your business does. Did you know that 97 percent of your customers search for your business online? Google My Business makes sure your information is out there for your customers to easily find. Here are a few things to think about:

Is your Google My Business page claimed? If not, no problem! Create a gmail account, click Get on Google, authorize your business, then verify through phone. After you are verified you will want to update your page with contact information, address, hours of operation, and pictures.

Does your Google My Business page link to your website and social pages? This makes it simple for customers to learn as much as possible about your business and follow you on their preferred platform.

Is your location new, or not listed on Google maps? Use Google Map Maker to add your business so people can find your location.

Do you want to grow your base of customers? Umm, who wouldn’t? Use Google My Business to share content and engage your customers. Ask for reviews & ratings from your loyal fans and respond to their feedback.

Thinking about then doing these simple steps will provide your local business with the foundation it needs to help current and prospective customers find your business and connect with you. If you have any questions or need help creating your Google My Business page, email Brittany at brittany@voltagecreative.com.

If you’re overwhelmed or don’t have time, Voltage can help with your local business listing optimization by managing your Google+ Local listing, supporting directories, and ensure that it will drive reviews and engagement.

5 Steps To Better Content

Content BMA KC

The online marketing team at Voltage attended the 2014 BMAKC CONFERENCE Connect Through Content: How to Navigate Your Company’s Content Journey. Speakers included industry leaders Robert Rose, Kevin Espinosa, Jeff Rohrs, Tim Thorpe, and Shelly Kramer.

The conference focused on the importance of content and how it brings your customers to you in a way that is real and crucial to the future of your business. We pulled together our top 5 steps to better content:

1. If you can’t describe what you’re doing as a process, you don’t have a clue what you are doing

Do you feel like you’re flying by the seat of your pants? Sometimes we do, too. Create a content calendar to map out your strategy so it is cohesive and works with the overall goal of your business.

2. Your audience is an asset

Think of your social media managers, content managers, and marketing managers as ASSET managers. Your audience are crucial to the growth of your business.

3. Your title is more important than you think

What gets you to read an article or click to a website? Make sure to craft a title that is engaging and include an image that is appealing to the eye. You time spent on the title and content should be split 50/50.

4. Content + SEO + Social are all Intertwined

What good is your content if potential customers can’t find you online? What is the point of posting to your blog if you aren’t sharing it on social platforms for engagement or linking back to your website? Each piece is equally important and you can’t do one without the other.

5. Does your homepage save the world? (Or at least solve problems?)

Did you know prospects view a homepage on average of 8 seconds. Customers are searching for you to solve their problem, so make it easy for them. The homepage should briefly explain what you do and a give a call-to-action.

Is Your Business Safe From Cyber Criminals?

Tech Circuit

In the wake of the White House computer network getting hacked and National Cyber Security Awareness Month, we couldn’t find a better time to talk about cyber security on Tech Circuit KMBZ Business Channel at 1pm today. We will talk with special agent Chris Lamb on code wars, property theft, cyber terrorism, fraud, extortion, and how you can keep your home and business safe from cyber criminals. The panel of experts also included are Keith Krieger, our own Corey Morris, and Burton Kelso. To see a short preview, view our Youtube video.

This edition will air at 1pm today on AM 1660 radio. To listen live via smartphone, click here.

Google Rolls Out New Inbox App

Google Inbox App







On October 22, 2014 Google Announced it would be rolling out with a new app called Inbox that will hopefully go above and beyond our wildest dreams. The app will help you declutter your current gmail account and be able to read what matters most to you.

Read more

Voltage Welcomes Brittany Link

Brittany LinkVoltage is excited to announce a new hire as it welcomes Digital Marketing Analyst, Brittany Link.  Brittany’s experience and perspective immediately adds to the award winning online marketing staff at Voltage as the agency continues to grow in the areas of search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing (SMM), and email marketing.

Please feel free to help us welcome Brittany to the team and reach out to her via brittany[at]voltagekc.com.  You’ll likely soon start seeing some awesome content on this blog and elsewhere on the interwebs by Brittany.  Also, stay tuned for additional company updates on the blog and in the media in the near future as some exciting things happening here will be announced soon!

Voltage’s Corey Morris Moderating at AAF-KC Advertising 101

Catch Voltage’s Corey Morris at AAF-KC’s Advertising 101 on Friday, October 3. The Advertising 101 event (formerly called “Career Day”) takes place from 8am to 4pm at the Henry W. Bloch Executive Hall for Entrepreneurship & Innovation on the UMKC campus. Read more

Job Opening: Digital Marketing Analyst

The Voltage team is growing and we’re interviewing candidates now for Digital Marketing Analyst.  See the job description below and contact us as soon as possible if you or someone you know is interested. Thanks! Read more

RT @WIRED: I liked everything I saw on Facebook for two days…and it was the worst wrd.cm/1A7ocl6

The 5th & final @VoltageKC post recapping @Searchmetrics #Visibility_14 w/ collection of stats & highlights bit.ly/1oJzNCJ #SEO #SEM

Visibility_14: Final Highlights Recap

I recently had the opportunity to attend the Visibility_14 conference hosted by Searchmetrics in Chicago and it featured a great lineup of speakers covering a range of search and content marketing topics. It is always great to attend shows and bump into industry leaders in our “backyard” here in the Midwest.

Over the course of this week, I’ll provide specific notes, insights, or key takeaways that I think are worthy of sharing from the conference.

This post features a collection of stats and insights from several presentations as I wrap up the series.  Stick with me as some of these quick hits and points read (nearly) as fast as the pace of a Marty Weintraub presentation…minus the awesome graphics and energy.

Visibility_14 search marketing conference logoEngineering + Marketing: Building and Scaling Content
Thomas Martino, InternMatch

Marketers are part engineer = “growth hackers”

“Enabling marketing through optimized engineering”

The simple process:

  • Engineering: Build a tool to enable marketing
  • Marketing: build valuable content
  • Scale & Long Tail

Using Search to Guide Creativity: How Search Data can Direct your Content Marketing Program
David Dunne, Founder and CEO of velocidi

“70% of users would rather visit an article page of a company website than a company page.”

The Future:

  • Data driven content marketing
    • This year 93% of B2B marketers have used content marketing
    • Need to stop looking at research and big data in silos, but across all channels
    • Persona mapping, data unification, predictive analytics

Missed Connections: The Trouble with Shortsighted Brand SEO
John Curtis, SEO Manager at Walgreens

“31% of customers who encounter incorrect information on third party directory sites will be mad at the company and not the directory.”

Merging Search & Psychographics: Gorgeous Retargeting Filters
Marty Weintraub, aimClear

  • Search drives people into the marketing system.
  • First choice is that they buy right away…if not, then we follow them.  This is about mid-funnel content entry.
  • Following is omnipresent: creepy vs helpful
  • Psychographics are more of the complete picture of us than demographics

SEO Panel Discussion
Cory Halderman – Verizon Wireless, Jordan Koene – eBay, Bob Rains – CBS Interactive, Casey Winter – Pinterest, Marcus Tober – Searchmetrics + John Rampton as moderator

Key Takeaway is that their consensus of the biggest change in ranking factors is that PAGE LOAD TIMES REALLY DO MATTER

Optimizing Your Content Marketing for 2015 and Beyond!
Arnie Kuenn, Vertical Measures

Most common problems Arnie and his team finds on client sites:

  • Duplicate content
  • Duplicate tags
  • Pages blocked
  • Poorly optimized images and videos
  • Over-optimization of anchor text in backlinks and footer

Recent Google Update: Font size changed in SERPs and now title tag needs to be 55 characters and 115 characters for meta description…did you know that?

Keyword Research: keywordtool.io is great for content ideas as well as Google suggest for blog and page topics based on what people are searching for.  UberSuggest does it as well and is especially nice for determining article titles.  Yahoo Answers is another potential source.

Want to hear more about this presentation, the Visibility_14 conference, or learn about my philosophy on search and online marketing?  Please reach out as I’d love to chat!

Read other posts featuring Visibility_14:

The Future of SEO-a business view

The Search (R)Evolution

Content Marketing & Link Auditing

5 Steps to AdWords Profit

Chicago photo by Bernt Rostad, modified by Voltage.