Independent dairies are finding a classic solution to a classic problem – how to differentiate their products. For inspiration, they hearken back to a time when ice cream was made on the farm, and milk was sold in glass bottles. For older people it’s a taste of nostalgia, for younger people it’s a novelty.
The appeal is simple – many aficionados swear milk tastes better from a glass bottle, and looks fresher too. Unlike plastic or cardboard, glass doesn’t alter the true taste of milk and it looks amazing on the shelf. “The glass, it just jumps out at you,” says Leroy Shatto, maker of Shatto Milk (shown above.) One thing is very clear. This old-time design approach is so retro, it’s trendy. To keep this trend alive, support your local dairy farmers by enjoying their yummy milk in glass bottles. But, most importantly – rinse, return and repeat the process.
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Similar to drinking coffee from a cup.
Paper cups just aren’t the same.
I’m old enough to remember when milk was delivered to our door step in a class bottle. You can’t beat it.
It’s also better for the environment in that it’s just about 100% efficient recycling. If you do turn in the bottles and get the deposit back it can end up being cheaper than the other guys, too. It’s a win, win, win.
In my youth milk was delivered to every customers door in glass bottles by the milkman.”back to the future”
Spectacular idea, nothing tastes better than drinking from glass. I was brought up with it delivered to my door also. Groovy
Couldn’t have been written better. I am in full agreement! Milk from glass is much more enjoyable. A novelty it is for me, I always loved hearing the stories of milk delivered to the front doorsteps in glass bottles. Oh the good ole days.
I’m not sure that Shatto is the most appetizing name
What’s even better than ice cold milk in a glass bottle??? How about ice cold CHOCOLATE milk in a glass bottle. God bless you Shatto for your liquid sin.
Great article on product packaging! Such a simple idea, with great impact. Love clever ideas like this–makes me think what else can we go back and ‘refresh’ by actually taking low-tech/old school approach!
Love the glass bottle appeal.
It’s just like Coca Cola out of a glass bottle. Hard to find, but hands down, the best tasting Coke you can get.
Hopefully I can get a hold of it down south, will definitely give it a go!