PETA Sea Kittens Campaign Image
No, this is not an Onion article…
A CAMPAIGN to rename fish as “sea kittens” in order to improve their image has been ridiculed by the Federal Opposition.
Outspoken animal rights group People for the Ethical Treatment of Animals (PETA) is using the “sea kitten” name as part of its push to restrict fishing.
“Nobody would hurt a sea kitten!” the group says on its website.
“People don’t seem to like fish.
“We’re going to start by retiring the old name for good…
Image from PETA website.
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This article is the reason why I am in marketing. It confirms my belief in the power of marketing, campaigns, words. For better or worse. Case in point: I have nothing against fish. Unfortunately, PETA rarely gets me think about their cause, I only end up enraged by their tacky strategies (like naked blondes). “Sea Kittens?” Really? How am I supposed to take that seriously and think about the real information behind poor fishys. My point is, because of “Sea Kittens,” I now hate fish. Unnecessary victims of PETA + my toilet bowl. I wish it didn’t have to be this way, fishy kitten.
great blog by the way!