I distinctly remember the great sense of pride instilled by my very first children’s book. The moment I closed The Poky Little Puppy, after reading it (all by myself!) from start to finish, I experienced what felt like a life-changing victory.

As a designer, I wonder what kind of impact it would have made if my first children’s book was something more like Sparkle and Spin, which was brilliantly illustrated by Paul Rand.

Just imagine… Not only would you learn to read, but it would also expose you to beautiful visuals and typography to inspire creativity and assist in developing your eye for design. Can you believe he created such a modern children’s book in 1957? No joke!







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What a lovely post! That poky little puppy is really cute. But wow, Sparkle and Spin looks absolutely gorgeous. I love the colours, the layout and the typography in use there.
Brilliant design. The simplicity, the clarity, the imagination. I actually believe the way this is written is equally brilliant. The poetry takes an unpredictable pace … keeps you guessing. Oh and the book is poetry is good too … ;)
Oh and the book poetry is good too …
Oh I LOVED the Poky Little Puppy!
As did I. It holds a special place in my reading-skills-development memories right under “Hop on Pop.”