Voltage Creative

Integrated Marketing and Online Development in Kansas City

Microsoft Isn't Very Good At Making Money

From Apple Insider

For the quarter ending in September, Microsoft released revenues of $15.06 billion, net profits of $4.37 billion, and a reserve of cash, cash equivalents, and short-term investments that added up to $20.7 billion.

Apple reported $7.9 billion in revenues and $1.14 billion in net profit, but those numbers don’t include most of its iPhone business, which is hidden away in subscription accounting under GAAP rules. For that reason, Apple also released its real earnings: $11.68 billion in revenue and $2.44 billion in net profits. The company also reported a cash position of $24.5 billion.

For a company often looked down upon by Microsoft brass, Apple sure is showing them a thing or two. Here’s a chart to put in perspective. When looking at this chart, remember that for years Microsoft’s position on Apple has been that “everyone uses Windows” so they don’t care about Apple. That’s statement still has some truth behind it, but it’s a self defeating argument in light of figures like these. It just goes to show that Microsoft isn’t very good at making money.

There are 2 Comments   Leave A Comment

  1. *boggles*

    So you are showing off that apple products are overpriced and they make far too much profit off their fewer customers?

    • 06:46 AM 10.29.08 by um...
  2. I’m more saying that if you put out a quality product and offer killer customer experience design, people are willing to shell out for it.

    • 01:13 PM 10.29.08 by Wade





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